Set in a dystopian future where corporate brands have created a disillusioned population, one man's effort to unlock the truth behind the conspiracy will lead to an epic battle with hidden forces that control the world.
Branded (also known as The Mad Cow and Москва 2017) is a 2012 Russian and American science fiction film written and directed by Jamie Bradshaw and Aleksandr Dulerayn. It was released on September 7, 2012.
Plot of Branded (2012)
As the movie begins, the names of famous visionaries including Joan of Arc, Einstein and Alexander the Great flash on the screen. A caption reads, "All of them saw things others didn't see. All of them changed the world."
In the early 1980s, in Soviet Russia, young Misha Galkin is in a public park at night looking at the stars. Suddenly the stars shift into the outline of a cow's head, which turns and looks at him. Moments later, Misha is struck by lightning. A woman examines him and, seeing that he is still alive, predicts that his life will not be ordinary.
In present-day Russia, Misha (Ed Stoppard) has grown up to become a high-powered marketing executive working with Bob Gibbons (Jeffrey Tambor). When Bob's niece Abby (Leelee Sobieski) comes to visit from America, Bob warns Misha to keep his hands off the girl, but despite Bob's warning, Abby and Misha drift into a relationship. Misha tells Abby various trivia about the history of marketing, such as that Vladimir Lenin invented modern marketing, and that Communism was the first true global brand.
Meanwhile, on a private Polynesian island, an unnamed marketing guru (Max von Sydow) is meeting with the executives of fast food companies. The guru tells them that, to make fast food profitable again, they must change public perceptions of beauty and "make fat the new fabulous." An unseen voice-over narrator says that the companies agreed to carry out the guru's plan.
In a series of documentary-style flashbacks, narrated by the same unseen narrator, we see how Misha used his natural marketing savvy to rise from a poor clerk to a marketing exec. Misha's big break came when he met Bob, an American hired to spread Western brands and businesses in post-Communist Russia. In the present, Bob discovers Abby's relationship with Misha and is furious.
Misha is hired to do marketing for a new reality TV show, "Extreme Cosmetica," in which an overweight girl will undergo extensive plastic surgery to become skinny and beautiful. Everything goes wrong when, after the first operation, the girl falls into a coma. The public turns against the show (and against the glorification of skinny bodytypes in general) and Misha, as the show's marketer, becomes the scapegoat. He is swarmed by protesters, beaten by police and arrested. When he is released from jail, he angrily confronts his former partner Bob, saying that he's realized the truth: the show and the coma was all orchestrated by fast food companies, such as "The Burger," which benefit from people eating more junk food. Bob denies it ("it would take millions of dollars to manipulate public opinion that way, and it would take the greatest assassin in the world to fake the operation to put that girl in a coma!") Later, at a bar, they get in a fight, and then, Bob has a heart attack.
Full of guilt from the "Extreme Cosmetica" girl's fate, Misha realizes that "his marketing powers are a curse" (as explained by the narrator) and he leaves Moscow and withdraws from modern society. Six years later, Abby tracks him down to a rural community where Misha is living the simple life as a cowherd. While Abby is visiting him, Misha has a strange dream. In a dreamlike state, he performs the Red Heifer ritual, sacrificing a red cow and bathing in its ashes. When he wakes up from the ritual cleansing, he discovers to his horror that he has developed the ability to see strange eel- or blob-like creatures which cling to people's necks and appear to be the embodiment of marketing brand desires.
Abby takes Misha to her apartment in Moscow where she reveals that she is rich (due to an inheritance from Bob) and that they have a six-year-old son. In the intervening six years, the "fat is fabulous" campaign has changed society, everyone is overweight and images of fat people are used in advertising everywhere. Their son is also overweight and loves "The Burger" and other junk-food brands. Distressed by his grotesque visions no one else can see and disgusted by the rampant commercialism around him, Misha impulsively trashes Abby's apartment. Frightened by his behavior, Abby leaves Misha and takes their son with him.
Cast of Branded (2012)
Ed Stoppard as Misha Galkin
Leelee Sobieski as Abby Gibbons
Max von Sydow as Marketing Guru
Jeffrey Tambor as Bob Gibbons
Ingeborga Dapkunaite as Dubcek
Branded (also known as The Mad Cow and Москва 2017) is a 2012 Russian and American science fiction film written and directed by Jamie Bradshaw and Aleksandr Dulerayn. It was released on September 7, 2012.
Plot of Branded (2012)
As the movie begins, the names of famous visionaries including Joan of Arc, Einstein and Alexander the Great flash on the screen. A caption reads, "All of them saw things others didn't see. All of them changed the world."
In the early 1980s, in Soviet Russia, young Misha Galkin is in a public park at night looking at the stars. Suddenly the stars shift into the outline of a cow's head, which turns and looks at him. Moments later, Misha is struck by lightning. A woman examines him and, seeing that he is still alive, predicts that his life will not be ordinary.
In present-day Russia, Misha (Ed Stoppard) has grown up to become a high-powered marketing executive working with Bob Gibbons (Jeffrey Tambor). When Bob's niece Abby (Leelee Sobieski) comes to visit from America, Bob warns Misha to keep his hands off the girl, but despite Bob's warning, Abby and Misha drift into a relationship. Misha tells Abby various trivia about the history of marketing, such as that Vladimir Lenin invented modern marketing, and that Communism was the first true global brand.
Meanwhile, on a private Polynesian island, an unnamed marketing guru (Max von Sydow) is meeting with the executives of fast food companies. The guru tells them that, to make fast food profitable again, they must change public perceptions of beauty and "make fat the new fabulous." An unseen voice-over narrator says that the companies agreed to carry out the guru's plan.
In a series of documentary-style flashbacks, narrated by the same unseen narrator, we see how Misha used his natural marketing savvy to rise from a poor clerk to a marketing exec. Misha's big break came when he met Bob, an American hired to spread Western brands and businesses in post-Communist Russia. In the present, Bob discovers Abby's relationship with Misha and is furious.
Misha is hired to do marketing for a new reality TV show, "Extreme Cosmetica," in which an overweight girl will undergo extensive plastic surgery to become skinny and beautiful. Everything goes wrong when, after the first operation, the girl falls into a coma. The public turns against the show (and against the glorification of skinny bodytypes in general) and Misha, as the show's marketer, becomes the scapegoat. He is swarmed by protesters, beaten by police and arrested. When he is released from jail, he angrily confronts his former partner Bob, saying that he's realized the truth: the show and the coma was all orchestrated by fast food companies, such as "The Burger," which benefit from people eating more junk food. Bob denies it ("it would take millions of dollars to manipulate public opinion that way, and it would take the greatest assassin in the world to fake the operation to put that girl in a coma!") Later, at a bar, they get in a fight, and then, Bob has a heart attack.
Full of guilt from the "Extreme Cosmetica" girl's fate, Misha realizes that "his marketing powers are a curse" (as explained by the narrator) and he leaves Moscow and withdraws from modern society. Six years later, Abby tracks him down to a rural community where Misha is living the simple life as a cowherd. While Abby is visiting him, Misha has a strange dream. In a dreamlike state, he performs the Red Heifer ritual, sacrificing a red cow and bathing in its ashes. When he wakes up from the ritual cleansing, he discovers to his horror that he has developed the ability to see strange eel- or blob-like creatures which cling to people's necks and appear to be the embodiment of marketing brand desires.
Abby takes Misha to her apartment in Moscow where she reveals that she is rich (due to an inheritance from Bob) and that they have a six-year-old son. In the intervening six years, the "fat is fabulous" campaign has changed society, everyone is overweight and images of fat people are used in advertising everywhere. Their son is also overweight and loves "The Burger" and other junk-food brands. Distressed by his grotesque visions no one else can see and disgusted by the rampant commercialism around him, Misha impulsively trashes Abby's apartment. Frightened by his behavior, Abby leaves Misha and takes their son with him.
Cast of Branded (2012)
Ed Stoppard as Misha Galkin
Leelee Sobieski as Abby Gibbons
Max von Sydow as Marketing Guru
Jeffrey Tambor as Bob Gibbons
Ingeborga Dapkunaite as Dubcek
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