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The Lorax is a 2012 American computer-animated 3D musical comedy film based on Dr. Seuss' children's book of the same name. It was produced by Illumination Entertainment and was released by Universal Pictures on March 2, 2012, the 108th birthday of Seuss, and was the first Universal Pictures film to have the 100th Anniversary logo.

It is the second adaptation of the book, after the 1972 animated musical television special. It builds on the book by expanding the story of Ted, the boy who visits the Once-ler and was unnamed in the book and television special. The main cast includes Danny DeVito as the Lorax, Zac Efron as Ted, and Ed Helms as the Once-ler. New characters introduced in the film are Audrey, who is voiced by Taylor Swift, Aloysius O'Hare, voiced by Rob Riggle, and Grammy Norma, voiced by Betty White.



Plot of The Lorax (2012)

Theodore "Ted" Wiggins, an idealistic 12-year-old boy, lives in "Thneedville", a walled city that, aside from the citizens, is completely artificial: everything is made of plastic, metal, or synthetics. Ted sets out to find a real tree in order to impress Audrey, who Ted has a crush on. His energetic grandmother suggests he speak with the Once-ler about this, if he wishes to visit him, he must pay fifteen cents, a nail and a shell of great-great-great grandfather snail. When he sets off outside the city discovers that their city has been closed off from the outside world, which is a contaminated and empty wasteland. The Once-ler agrees to tell Ted about the trees if he listens to his story over multiple visits. Ted agrees, even after the mayor of Thneedville, Aloysius O'Hare, who is also the greedy proprietor of a bottled oxygen company, confronts the boy and pressures him to stay in town. Over the course of the film, Ted, with the encouragement of his grandmother, continues to sneak out of O'Hare's sight and learns more of the history of the trees.

Over the visits, the Once-ler recounts the story of how he departed his family to make his fortune. In a lush Truffula Tree forest, he met the Lorax. He is a grumpy yet charming orange creature who served as guardian of the land. At first, the Once-ler had a plan to chop down the trees. Eventually, he promised not to chop another tree down. The young businessman's Thneed invention soon became a major success and the Once-ler's family arrived to participate in the business. Keeping his promise at first, the Once-ler continued Thneed production by harvesting the tufts themselves in a sustainable manner. Unfortunately, his greedy and lazy relatives convinced him to resume logging as a more efficient gathering method. Breaking his promise, the Once-ler's deforestation spiraled into a mass overproduction. Flush with wealth, the Once-ler rationalised his short sighted needs into arrogant self-righteousness and the helpless protests of the Lorax could not stop him. The Once-ler polluted the sky, river and landscape, until finally the last Truffula Tree fell outside, and the Once-ler realised what he had done while making the region uninhabitable with his business's pollution. With that, the Once-ler was left ruined and abandoned by his own family and became a recluse with the creation and isolation of Ted's town that came under young Mr. O'Hare's control, giving him the plan to sell fresh air with the absence of trees. Eventually, the Lorax sends the animals away to another good place before departing himself into the sky, leaving a stonecut word: "Unless".

Cast of The Lorax (2012)

    Zac Efron as Ted Wiggins, an idealistic 12-year-old boy. He is named after the author of the book, Dr. Seuss (Theodor Geisel)    Taylor Swift as Audrey, An older girl and Ted's love interest. She is named after Audrey Geisel, Dr. Seuss' wife.    Ed Helms as the Once-ler, a man who recounts how his discovery of the Truffula Forest as a younger man led to its depletion. In the film, he is portrayed as a tall human, while the original book and television special left his species ambiguous and his face hidden.
    Danny DeVito as The Lorax, a grumpy yet charming orange creature with a large moustache.
    Rob Riggle as Aloysius O'Hare, the mayor of Thneedville and head of the "O'Hare Air" company that supplies fresh air to Thneedville residents.
    Betty White as Grammy Norma, Ted's grandmother    Jenny Slate as Mrs. Wiggins, Ted's mother
    Nasim Pedrad as the Once-ler's mother.
    Stephen Tobolowsky as Uncle Ubb, the Once-ler's uncle.
    Elmarie Wendel as Aunt Grizelda, the Once-ler's aunt.
    Danny Cooksey as Brett and Chet, the Once-ler's brothers.
    Additional voices were provided by Jack Angel, Bob Bergen, John Cygan, Debi Derryberry, Bill Farmer, Jess Harnell, Sherry Lynn, Danny Mann, Mona Marshall, Mickie McGowan, Laraine Newman, Jan Rabson, Claira Nicole Titman, and Jim Ward